Privacy policy

By visiting you agree with following data privacy policy.

Responsible body according to the General Data Protection Regulation (GDPR) of the EU is:

Suparento | Luxury & Sports Car Rental
Phone: +44 (0) 7404 086646


Suparento strives to protect your privacy online.

This privacy policy describes the personal data that is gathered by the company on the website and how this data is used.

Visitors and users of this website are referred to as «user», «you» and «your» and the company is referred to as «we», «us”, “ours”. The company processes personal data as controller according to the General Data Protection Regulation (GFPR) of the European Union. A visit on this page represents a usage of the website and the acceptance of our privacy policy.The usage of this website, including all materials provided by the company, is tied to following privacy policy. This privacy policy applies to all website visitors, customers and website users. If you are using this website, you accept the present privacy policy without modifications and acknowledge having read it.


We collect the personal data that you provide us voluntarily. That includes your name and your email address, if you sign up for your newsletter, receive our content and/or send us inquiries about bookings or other products. These and further personal data that we collect are described below.

We collect data directly from you when you fill out a form, send a booking inquiry or communicate with us by email or through our social media channels. Furthermore, we collect your data when you are visiting our website. We may collect personal data from third party services like our credit card partner, ad networks or analysis partners. Your data is stored in a secure platform. We process your data as described below or for a comparable purpose.

A. Customer data. We may process customer data like name, email address, physical address, telephone number, credit card number and other relevant data related to the purchase of our services. We process this data to provide you with content and services as well as to market relevant goods or services to you. The legal basis for this kind of processing is your consens and consenting action of entering into a contract with us and/or the purchase and the execution of the contract between you and us.

B. User data. We may process personal data that you provide to sign up for our email notifications, free content and/or newsletter as well as communication data that you send us via email, social media or through other postings and communication channels. We process this data to communication with you, provide relevant website content and to send you marketing information, content and emails. The legal basis for this kind of processing is your consent or our legitimate interest to grow as a company as well as to record data that could be necessary for prosecution and pleas during a lawsuit.

C. Usage data. We may process data concerning your usage of our website and other services. This data may include your IP address, type of browser, operation system, geographic location, page views, navigation paths on the website as well as website usage frequency and patterns. This data is collected by our analysis systems, including Google Analytics and other systems. This data is processed to analyze the usage of our website as well as to deliver relevant content and advertisement and to understand our users. The legal basis for this kind of processing is our legitimate interest to monitor and improve our website, our marketing and our services.


Above mentioned data may be used to send you marketing information about our company and our services. The legal basis for this kind of processing is either your consent or our legitimate interest to grow as a company. We send you such information that you requested and/or if you consented to receive such information. You can revoke your consent at any time via Opt Out, either through the “Unsubscribe” button in every email or by contacting us at

All data mentioned above can be used to send you advertisement, among them facebook ads and/or other ads. We can use this data as well, to understand the effectiveness of our ads. The legal basis for this kind of processing is our legitimate interest to grow as a company through marketing and advertisements.


We share your data with trustworthy third parties that support us maintaining our company and our website. Your data is never passed to third parties unrelated to our company. Your data may be shared with payment service providers as well as administration and marketing service providers. Third parties we share your data with are equally concerned for their security according to the law.


We adhere to anti spam laws. If you consent via Opt In to receive our newsletter, marketing information and other information you have the possibility in every email to revoke this consent. Should our company or our assets be sold or transferred, certain information about our customers may be part of this sale or transfer. In case of a substantial change to this privacy policy due to such sale or transfer, we will notify you.


We may send cookies, Facebook Pixels and/or other tracking signals to your computer or mobile device to cleary identify your browser and to improve the quality of our services and our advertisements. We use cookies to identify when you visit our website to save information about your preferences, to personalize our website and/or advertisements that you might see as well as to analyze the usage and performance of our website.

The term «cookies» refers to small pieces of information that a website sends to the hard disk of your computer or mobile device while you are visiting the website. We may use session cookies (that expire as soon as you close your browser) as well as persistent cookies (that remain on your computer or mobile device until you delete them). You have the possibility to enable or disable cookies and tracking signals in the settings of your web browser. If you disable cookies, some parts of our website may not function fully or not at all. Our website may not react to “do not track” signals that are sent from your browser.


The website of Suparento utilizes Google Analytics, a web analysis service of Google Inc. (hereinafter called «Google»). Google Analytics utilizes cookies (see sec. 6 above). Information about your usage generated through these cookies usually are transferred to and stored on a Google server in the USA. However, your IP address is shortened before that within member states of the European Union or in other contracting states of the agreement of the European Economic Area. Only in excpetional cases, the full IP address is transferred to a Google server in the USA and then shortened. On behalf of the operator of this website, Google will use this information to analyze your usage of the website, to compile reports about website activities and to provide further services for the website operator connected to website usage and internet usage. The IP address that is transmitted from your browser through Google Analytics will not be merged with any other data from Google.

The purpose of data processing is the analysis of website usage as well as the compilation of website activity reports. On the basis of the website and internet usage, further connected services shall be provided. The processing is based on the legitimate interest of the Edel & Stark AG. With the Google Analytics Opt-out Browser Add-on, you can prevent the collection of the cookie-generated data about your usage of the website (incl. your IP address) through Google as well as the processing of that data through Google.


This page may contain external links to third-party websites. Unless otherwise specified, this privacy policy only refers to information we collect from you on this website. Every other link is tied to the privacy policy of the respective website. You acknowledge and accept that we are not responsible for third-party privacy policies and practices.


Of course, you can contact Suparento through other measures than the website. A booking inquiry or conclusion of a contract can be carried out via email, telephone or face-to-face. In these cases, the company processes your personal data that you provide particularly concerning the conclusion of the contract.

To handle offline contact inquiries, we process the data you provide us in this connection. This includes you email address, your physical address, your telephone number as well as other information you send us in your inquiry.

If you conclude a contract with us offline (this is not possible online), we will process your provided personal data in this connection to accept your order, process it and provide your ordered services. Your email address, your title, your full name, your physical address, your landline and mobile number, your passport data, your driving license data as well as your credit card data may be processed.


Your personal data are processed by Suparento for the execution of the service contract as follows. If the lawful fulfillment of the contract requires it, Suparento processes your personal data for the service provision. For example, this includes getting in contact with you to clarify delivery and pick up of the rental vehicle, answer any questions or to provide individual recommendations.

The Edel & Stark AG processes your personal data to meet legal requirements they have to adhere to in connection with the execution of the contract. Among them are in particular storage periods under commercial and tax law.

Furthermore, Suparento processes your personal data to assert their rights and to enforce legal claims of Suparento. Moreover, the Edel & Stark AG processes your personal data to defend against legal claims.

If required, Suparento will collect, process, use and disclose personal data, upon plausible evidence shown, that are required to reveal illegal claims or claims contrary to contract to the website. Due to judical or administrative inquires (e.g. information requests) in connection with preliminary proceedings or administrative proceedings or because of suspicion of a criminal activity or unlawful act (traffic violations in particular), Suparento may be required to disclose personal data.


We give our best to secure your information from unauthorized access, abuse or disclosure. We may allow our employees, contractual partners and service providers that need to now such data to provide necessary business services access to your personal data. Personal data are kept secret and employees and contractual partner are only granted access if necessary.

There are processes in place to react to a possible leak of personal data. The leak is identifited, the scope is determined and we generate reports and/or notes, should we be legally required to do so.

You acknowledge that third parties may access or change without authority the personal data you shared voluntarily. You agree that we are not responsible for intercepted information that were shared through our website without our knowldge. In addition, you exempt us from all claims arising from or in connection with the usage of such intercepted data in any unauthorized way. You agree to inform us about any security leak or unauthorized usage of your data.


Personal data stored by us for any purposes shall not be withheld than necessary for the fulfillment of the collection purpose or for the complicance with legal or accounting reasons. In some cases, your data will be anonymized and used indefinitely for research purposes. If your data does not match any criteria mentioned above, your personal data will be deleted or disposed of in another safe and secure way.


Your data may be transferred to other countries. By using this website, you agree to a transfer of your information to countries outside of your residence. If you are located in the European Union, we may save and share your personal data with companies outside of the European Economic Area. We will always do our best to guarantee the security of your data. You can request information about where and how your data is processed and stored at any time.


According to data protection laws, you have the right to access, delete, correct, restrict and/or object against the usage and processing of your personal data. You have the right to disclosure about how and where we process your data. To the extent of the legal basis of our processing agreement, you have the right to revoke this at any time. If you think that our data processing violates data protection laws, you have the right to file a complaint at a regulating authority.


The Suparento is owner and oeprator of is controlled through the conditions of the privacy policy that can be found at The corresponding forms for tracking and data collection purposes on are owned and operated by:

Suparento | Luxury & Sports Car Rental


You acknowledge and agree to have reviewed this privacy policy thoroughly and will do so in the future as well, to be informed about possible changes. We reserve our right to update or change this privacy policy at any time. If we conduct substantial changes to this privacy policy, we will inform you via the email address you have provided us or through a noticeable message on this website. Questions concerning the privacy policy can be sent to:

Suparento | Luxury & Sports Car Rental


Suparento, Luxury, Sports, Exotic Car Rental, Europe, Dubai | Main Visual